Modern learners are accustomed to consuming high-quality, engaging content in their free time. Whether it's streaming a show on Netflix, playing a game on Roblox, or scrolling through Tik-Tok, individuals have grown to expect a certain level of engagement and interactivity from the media they consume.

This expectation has carried over into the workplace, where employees are increasingly looking for training and development opportunities and workplace performance support that mirrors the types of content they enjoy in their personal lives. High-impact videos, in particular, have become a popular choice among employees, as they are able to deliver information in an engaging and impactful way.

One of the main benefits of high-impact videos is that they are able to capture the attention of employees, even those who may not be particularly interested in the topic at hand. This is because they are usually shorter, more dynamic and visually appealing than traditional forms of training, such as lengthy text-based articles, classroom instructor-led sessions, or online courses in the format of instructor talking to camera. They also tend to be more interactive, allowing employees to engage with the content on a deeper level.

Additionally, high-impact videos can also be a more cost-effective training solution for companies. They can be easily distributed via digital platforms which eliminates the need for expensive in-person training sessions. They can also be accessed on-demand, allowing employees to complete the training at their own pace and on their own schedule.

Given the shift in consumer habits towards interactive and engaging content, it's no surprise that employees are looking for similar experiences in their workplace training. High-impact microlearning videos are a great way to meet this demand, providing employees with a more engaging and interactive learning experience while also being a cost-effective solution for companies. As a result, more companies are turning to high-impact videos as a way to provide training and development opportunities for their employees. Let’s meet the modern learner where they are…not where they were a decade ago.